“If you have butterflies in your stomach, ask them into your heart.” Cooper Edens
I’m afraid of needles. Yes, like many of us, injections are not my favorite form of medical care. As far back as I can remember, when I needed a shot of any kind, I’d scrunch my face, turn my head, close my eyes, and try to think of roses and daffodils. Pinch – ouch – and then it’s done…survived another one…What does that have to do with running a business? Stay with me – you’ll see.
The Four C’s
So you can imagine my anxiety when my doctor prescribed a new medication for my Hashimoto’s Thyroiditis that was a daily injection. Daily? Injection? You can do it – he said – it’s just a little needle. I’ll teach you how. I was really, truly panicked. But I agreed and he ordered the medication. You see, for three years, we had tried every other possible repair for my thyroid and nothing worked. This was basically my last shot. (a little pun for levity) So herein was my first step in what Dan Sullivan calls “The 4 C’s”.
I took a leap of faith and committed to injecting myself every day for the next month. I wasn’t exactly sure how I was going to do it. But I was committed. There’s no doubt that it was scary.
The day came, the medicine was in and I took a trip to the doctor. He taught me how to properly prepare and administer the injection. He gave me the first shot so at least day one was taken care of. Now I needed the second of the 4C’s.
It felt awful. I committed myself to doing these injections at home even though I had no proof I could do it or even that the medicine was going to be effective. This was a critical stage for me. So much so that my doctor actually phoned the next morning to offer for me to come into the office each day and he would do the injection. No, I said – I can do this. To support my courage, I asked a nurse friend to supervise me the first time. (It’s so great to have a diverse and supportive network!)
My friend not only gave me step by step instructions, we practiced on a roll of paper towels! With a lot of trepidation, I gave myself the first injection! With that first injection, I began developing the next of the 4Cs.
Day by day, committed and courageous, I went through the steps all by myself. As the days became a week, then two weeks, then more, it became part of my nightly routine – it became a habit. I refined my actions, learning along the way what worked best (and hurt least). I was developing my capability; and with the experience, the habit, what followed was:
So you see, confidence takes time. Confidence takes practice. Confidence comes once you’ve conquered commitment, courage, and capability.
Why am I telling you about my fear of injections? What does this have to do with running a business. Well it has everything to do with running a business. You see, If I can have confidence in something that all my life scared me, I can do anything!
You can do anything too!
Each day, you will face challenges you’ve never faced before. Running a business brings surprises every day – many you’ve never even heard of before. What do you mean I need a license? Why is that client not paying the bill? How do I possibly back-up my computer files on my budget?
Think of each challenge as an opportunity to develop your confidence in that path towards business success. Always keep in mind the 4Cs. I’m sure you’re already committed to your vision, tap into your courage, gain the capability with support from others, and then one day, you’ll wake up knowing you have the confidence! With these steps and mindset, I know you can conquer each passage of the labyrinth of running your business.
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