Why are we talking about Freedom to Operate?
If there’s one thing that every entrepreneur should know: patents are serious matters.
They protect your intellectual property rights and prevent others from stealing your ideas or profiting from them without your consent.
However, patent infringement is also a serious matter.
It can result in costly legal battles, hefty fines, and reputational damage.
It’s crucial to not only protect your patentable ideas. It’s also crucial to conduct a freedom to operate analysis before launching your innovation.
Have you heard about the patent dispute between Apple and Masimo?
This is a good lesson in why freedom to operate analysis is so important before you launch your innovative product or platform. .
Apple vs. Masimo Dispute
The patent dispute between Apple and Masimo revolves around Apple’s Watch series that features a blood oxygen monitoring system.
In October 2023, the International Trade Commission (the “ITC”) ruled that the blood oxygen monitoring features in these devices infringed two patents from Masimo, a medical device company. and issued a cease-and-desist order that prohibited Apple from importing or selling the infringing watches in the US. Apple appealed the decision, but a federal appeals court upheld the ITC’s ruling, thus reinstating the import ban and preventing Apple from selling its Series 9 and Ultra 2 Watches with the blood oxygen feature turned on.
The impact of this ruling on Apple’s business is significant, given that the watch sales are estimated to be a $16 billion industry.
The lesson here is that patent infringement can be costly, not only in terms of financial penalties but also in terms of lost revenue and damaged reputation.
Freedom to Operate Analysis (FTO)
A freedom to operate analysis can help prevent patent infringement by identifying patents or patent applications that are similar or related to your proposed product, service, or platform.
It allows you to assess potential infringement risks, evaluate the strength of your patents, and develop strategies to avoid or mitigate infringement issues.
By conducting a freedom to operate analysis before launching your product, service, or platform, you can avoid costly legal battles and protect your intellectual property rights.
Our FTO services provide you with the ability to make, use, or sell products or services without the constant worry of infringing on third party patents. While complete certainty may be elusive, obtaining an FTO Opinion allows you to proceed with relative confidence and peace of mind.
We Can Help – Our FTO services:
- Mitigate the risks of facing enhanced damages by proactively addressing potential patent infringement issues.
- Identify potential blocking patents before investing significant development resources.
- Uncover opportunities for additional patenting and development, ensuring your business stays at the forefront of innovation.
Are you ready to minimize your risk of patent infringement? Schedule time with me at meetwithRandi.com. Check out our contact page.
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