The new technology of today has changed the way we communicate, the way we operate, the way we do business. Successful businesses today look and feel very different than our parent’s generation.
Think about how the rapid changes in technology have changed the way we run our business.
The New Generation
Generation Z customers and competitors not only have never known a world without the internet, some have had smartphones since middle school. Every question, every solution, is just a “google search away.”
My daughter’s middle school science fair project entitled “The Space of a Black Hole” determined whether the size of a black hole impacts the distance an event horizon must be to influence items within the black hole.
Middle School Science Project? Really?
The Other Generation
Years ago I was so proud of my own middle school science project of mating two rats. Seriously, I put two rats into an aquarium, waited and watched, and yes we did get baby rats. The best part of the experiment was when the baby rats got loose in the school hallways!
The Moral of the Story
So what’s the point? The point is, that today’s business success inevitably involves online communication, commerce, and marketing. Your website and social media network may be the most public and permanent part of your business. Your online business is subject to all the same laws and regulations (and a few more) of any business. It’s more important than ever that you secure your website and social media network through applicable legal policies and processes such as privacy, accessibility, terms of service, and intellectual property protection.
Secure your success with online legal protections.
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