Your business identity includes your company name, product name, tagline, and/or logo. Your business identity is personal, emotional, AND valuable. Registering the trademark for each business identity is a low-priced, high value action to secure your success. Trademark Symbol Before Federal Registration Whenever and wherever you use your business identity, let people know it’s yours […]
Owning your own business can be so rewarding and fulfilling! You’re able to pursue your passion, expand your horizons, build a legacy, help others, and maybe even change the world! But then…. Life happens. Even to business owners. Especially to business owners. Should you take time off from your business? Sometimes taking a break from […]
When you launched your business, did you spend hours brainstorming and getting opinions from others; changing your mind multiple times along the way, and finally selecting your perfect name? Did you find a name that reflects the personality, objectives, and mission of your business? Afterwards, did you protect that perfect name? Claim the URL, social […]
“Into each life some rain must fall. Some days must be dark and dreary.”– Henry Wadsworth Longfellow Life in a Natural Disaster-Prone Paradise I live in a beautiful location. Southeast Florida right on the water. It’s a paradise most of the year. This home was a dream home for David and me when we bought […]
With today’s technology, starting a home-based and/or online service business can be as simple as letting others know about your expertise, establishing a website or social media page, publishing an ad and/or other eCommerce offer. Voila, you’re in business. Why not just a sole-proprietorship? Many service-based small businesses choose to operate as a sole-proprietorship or […]
Happy Holiday It’s beginning to look a lot like the holidays… Yes, the end of December is ripe with holidays. Chanukah, Christmas, Boxing Day, Kwanzaa, and even Festivus all occur within the same week. As a small business owner, I’m so grateful for the many fantastic opportunities that this time of year brings. Opportunities to […]
Development of an innovation strategy builds an intellectual property “fence” for your company. This fence draws a boundary around the intellectual property (patents, trademarks, copyrights, trade secrets, publications) of your company. The ultimate formation of the fence (e.g., memorialization of the innovation) may take many forms including: Offensive intellectual property positions attracts investors and partners, […]
“I’m so excited! I’m open for business! It was as simple as launching my website!” Is that you? As a service-based business, it’s likely that your website is one of your primary connections to potential clients, partners, and advocates. With so many user-friendly, cost-effective website tools available, opening a business online can be a snap. […]
Everyone loves free stuff. Small business owners, like you and me who are watching our budgets, especially love free stuff. So why pay for images for your website and social media pages when you can use content from the many Free Stock Photo sites which have thousands of great images to choose from? Yes, of […]
Choosing a name, logo, and/or tagline for your business can be a very emotional decision. You may spend hours brainstorming and getting opinions from others; changing your mind multiple times along the way. Finally, you decide on your perfect name, logo, and tagline. Ones that reflect the personality, objectives, and mission of your business. “Excellent […]
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