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The 2023 Trademark World: What Successful Brand Owners Already Know

2023 trademark success

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The leaders in every major marketplace rely on trademark protection of their branding to achieve market domination.  You should too.

You’ve created your brand.

It conveys intellectual and emotional attributes and messages about you, your company, and your company’s reputation, products and services.  

Customers viewing your brand immediately know who they are dealing with, the reputation of your business and are less likely to look for alternatives. 

Your brand is a critical factor in driving a customer’s purchase decision.

Protecting your brand with well crafted trademarks not only makes good business sense;  it also makes great financial sense. Trademarks can appreciate in value over time. 

The more your business reputation grows, the more valuable your brand will be.

The reality that cannot be ignored is that navigating the USPTO system alone often leads to failure.

In the cut-throat world of brand recognition, success is the only acceptable outcome; failure is not an option.

The stakes are high when it comes to protecting your brand name, logo, and reputation. 

Investing time and money into protecting your trademarks could make or break your business if done incorrectly.

Building your business takes hard work, time, and money. 

However, there’s one thing you can’t afford to ignore – trademark protection. 

Far too often brands are robbed of their recognition due to a lack of trademarks in place.

Taking the time to create and protect your trademarks is not a choice, it’s a critical part of protecting your business and reputation. 

The failure to adequately protect your brand can result in costly litigation, loss of reputation, and financial losses while leaving competitors with an unfair advantage.

With trademark registration becoming more consistent around the world, now is the time to start preparing for future trends and anticipate what changes need to be made in order to protect your brand name, logo, or design.

Knowing what lies ahead in terms of trademark law is essential in order to make sure your brand is fully protected. 

Keep reading this article on 2023 trademark trends for more information and stay ahead of the competition.

Trademark Cycle Time Greatly Increased – What it Means to You

As a business owner, you know how important it is to have a strong trademark for your brand.  

You’ve put in the hard work to build awareness and now you’re ready to register your trademark.

But did you know that the average time period for conducting the initial review of a trademark application has hiked from under three months to over eight months?  

This is causing over a year from application to registration.

This is a huge problem because it means that brand owners are assumed amplified risks when launching a new brand or undertaking global expansion of their trademark portfolio through the Madrid Protocol.

So what can you do?

Trademark global clearances are now more important than ever.  

You must reduce the risk by having confidence that your brand will be registered and is not infringing on someone else’s.

Reduced Deadlines: Benefit or Detriment to Trademark Applicants?

If you’re a business owner, it’s more important than ever to get your trademark protection right from the beginning. 

The USPTO has recently modified the deadline to answer the Office’s questions or actions related to trademark applications, contracting the time limit from six months to three months.

The purpose of the change is to reduce the waiting period for applicants seeking trademark application approval. 

While a three-month extension is feasible, the request for extra time should be made before the three-month period elapses. 

If the applicant fails to respond within the three-month window, their application will be deemed abandoned!

It’s crucial that you understand all aspects of the trademark application process before moving forward with your own application. 

The Harmful Effects of USPTO’s Crack Down on Fraudulent Filers

The United States Patent and Trademark Office (USPTO) is facing a challenging battle in preventing spurious trademark filers from exploiting the system. 

However, despite the daunting task ahead of them, they are making efforts to curb some of the worst offenders. 

When the USPTO flags a potential fraudulent filer, their applications are suspended. 

But here’s the kicker – when an examiner cites the suspended applications against a valid trademark application, the valid one is also suspended pending resolving the fraudulent one. 

The problem isn’t that there’s a conflict in the application, the real problem is the suspension can last years.

If you’re a business owner, this is a nightmare scenario. Your trademark languishes with nothing you can do.

So what can you do? 

First, perform a thorough trademark clearance search before filing. 

Second, if your trademark application is suspended, strongly consider rebranding. Otherwise, you’ll be in limbo for years.

I know this all sounds daunting but there is hope. 

Trademark prosecution can be complex and confusing, and studies show that expert trademark attorneys have a much greater allowance rate compared to those who do it themselves.

Successful businesses realize that it is wise to do what they do best.

And to partner with experts for all the rest.

Ensuring strong, valuable trademark protection takes your business to a whole new level.

If that sounds great to you, schedule time with me today at  It’s so simple and we’ll get started right away.  

Anyway, if you found this article helpful and you would like to chat with me FREE, go to now.

Let’s move your ideas to profits today!

PS Here’s what you need to know right now:

  1. Trademarks are getting more complex, and the trademark cycle time has greatly increased
  2. The cycle time to respond to trademark office rejections has been cut in half!
  3. The trademark office can put your mark in suspension indefinitely, even if you’ve done nothing wrong.
  4. You don’t want these things negatively impacting your business, schedule a time with me today at  It’s so simple and we’ll get started right away

About Sagacity Legal:
Sagacity Legal is a Florida-based firm that works with service-based small business owners, who want to minimize their legal risk so they can focus on achieving their full potential.

This article and all content herein is solely intended for general information purposes and should not be construed as legal advice in any manner. This information is not intended to create, and receipt or viewing, or communication via email or other means does not establish an attorney-client relationship. An attorney-client relationship is only formed when a written engagement agreement is executed. We disclaim all liability in respect to actions taken or not taken based on any or all the contents of this website to the fullest extent permitted by law. Do not act or refrain from acting upon this information without seeking professional legal counsel.

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